Rachel Paterson  

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Screenwriter

@paterson_r

Repped by  Jago Irwin

@ Independent Talent

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www.ft.com

In April 2014 I was hired by digital agency Essence to create concepts for the FTs latest advertising campaign, plus write the scripts for online, mobile and digital outdoor adverts.

 

In August, following the success of the ads, I was invited back to create a new series of outdoor digital ads that will be broadcast in stations and airports throughout the UK, North America and Asia, plus a series of pre-roll adverts that will appear on the Guardian, Economist, Bloomberg and Yahoo Money websites.

Concepts and scripts for digital outdoor & preroll ads

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Commercial Content

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Digital copywriting for www.annoushka.com

Having worked on their brand TOV in 2009, I was invited back to write website copy for the relaunch of Annoushka's website in 2015.

"It was clear Rachel really understood what we were trying to communicate. She was instantly able to produce copy with the right tone and style for the brand, encapsulating everything we wanted to say about the collections. She was a pleasure to work with."

                Annoushka Ducas, MBE, founder of Annoushka and Links of London

A few of the many commercial projects I've worked on in the last seven years...

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Working with a technical agency, I wrote copy for one highly technical internal pitch for BT Radianz, from the Head of Sales to the CFO presenting the business case for the overhaul of the sales and workflow software. Following the success of this first pitch, the client requested we re-write their key external pitch document.

Copywriting for internal pitch documents